What a small business website should actually do
Most small business websites are brochures. They say who you are and where you are, and then they wait. The site that earns its keep does three jobs.
1. It gets the lead to you before they move on
A form that lands in an inbox you read, with a reply within a day. A phone number that's tappable on a phone. Hours that are right. If the site can't do those three, nothing else on it matters.
2. It takes the booking or the payment
If you sell sessions, classes, packs or appointments, the site should sell them at 10 pm on a Sunday without you. The customer picks a time, pays, gets a confirmation, and shows up in your schedule. Every time you take a booking by text, you're doing a job the site should have done.
3. It makes the next visit easier than the first
Returning customers log in, see their credits, book again, and get reminded. That's the part most sites skip, and it's where the repeat revenue is.
What it doesn't need
A blog you won't write. A slideshow. A chatbot. Five pages about your philosophy. One clear page about what you do and what it costs beats ten vague ones.
How we build it
Starter: a five-page site that does job one. Professional: bookings, packs and the customer portal, jobs two and three. Premium: all of that plus a concept before you commit and a monthly report of what the site brought in.