Guides
Plain answers to the questions business owners ask us before they buy a website.
Why a WordPress site needs patching every six weeks, and ours doesn't
A WordPress site is four things stacked on top of each other: a server running PHP, the WordPress core, a theme, and a set of plugins.
What a small business website should actually do
Most small business websites are brochures. They say who you are and where you are, and then they wait. The site that earns its keep does three jobs.
How class packs and credits work for a gym, studio or coach
A pack is a bundle of sessions sold at a discount. A credit is one session inside the pack.
Domain, email and forms: the three things that break on every site launch
A site is "live" when a stranger can find it, send you a message, and you receive it. Each of those has a failure mode we see on almost every launch.
What to put on a landing page for a youth program
Six-week programs for kids sell to parents, not kids.
The honest guide to "free website" offers
Every month someone offers a free website. Some are fine. Most cost more than the paid ones. Here's how to read them.