What to put on a landing page for a youth program
Six-week programs for kids sell to parents, not kids. The page has to answer a parent's questions in the order they ask them, on a phone, in under a minute.
The order
- Who it's for. Age or grade range, in the first line. "Girls grades 6 to 9." If it isn't for their kid, you've saved them time.
- When and where. Days, time, start and end dates, the address. Parents are checking against practice schedules.
- Who's coaching. Names and one line each. Parents are handing you their kid.
- What it costs and how to pay. Packs, prices, what's included. "6 sessions $110, 12 sessions $200."
- One button. Buy the pack. Not "learn more".
What to leave out
Long paragraphs about philosophy. Stock photos of other people's kids. A form that asks for ten fields before showing the price.
The booking part
A program with a start date sells packs only; no single drop-ins. Lock the pack to that program so credits can't leak into other classes. Cap the roster. Let a parent book two kids on one account. Show the brochure image whole, not cropped.
The announcement
One banner across the top of the site while enrollment is open, linking to the page. Take it down when the program starts.
A real one we built: HER GAME, a strength program for middle-school girls at a Wheaton gym, filled from the site within days of going up.